Bio

With foundations rooted in behavioural research and graphic design, Yael Weisberg combines analytical acumen and design thinking to deliver human-centric insights that drive growth.

With a professional background spanning over twenty years, a multidisciplinary education, and a persistent curiosity about the world and its inhabitants, Yael approaches every project with equal parts engagement, expertise, and enthusiasm.

Yael (or ‘Elle’ if your pronunciation game is a little rusty) works with brands of all sizes to produce fresh insights, inspiring content and activation plans that generate quantifiable results. She has extensive experience across sectors, including premium spirits, consumer goods, professional services, and travel.